![]() This page is only asking them to focus on one thing, and one thing only. However, regardless of strategy, the design demonstrates that a no-slider home page can work and be less confusing to users. Moz.com has chosen to use their home page’s primary real estate to showcase a single product. No sliders necessary to sell this product. It makes a user want to buy for the benefit that’s in it for them.įurther down on their home page they go straight into credibility boosters: logos of big-name clients and testimonials. ![]() uses great illustrations and a clear headline to explain their most important selling point: that their product is easy to use. Then if you want more, you can click on the very noticeable yellow “learn more” button, scroll, or use their navigation menu. If you’re a slow reader, you can take your time to learn what they are about. Yes, it’s a bit wordy, but notice how nothing moves or ‘swishes’ from side to side. uses a hero background image along with some great typography to give an intro to its organization. They have meaning and purpose, and actually ask the user to do something or otherwise understand in plain English (or whatever language), what on earth these sites are about.īut they don’t compromise design standards. Homepage web designs these days work really well without a slider. I’m going to showcase some alternatives to using sliders that will be equally as stunning, and yet more effective at the same time. As Lee Duddel has been quoted in one of our above links,Ĭarousels are effective at being able to tell people in Marketing/Senior Management that their latest idea is now on the Home Page. Our websites still need to dazzle and be great eye-candy for the folks upstairs. Let it out.įear not – there is a way out of this. So why do we keep using them? Well, likely because our customers and designers keep asking for them. We should be embarrassed for using them when they were hot, like our 80s hairstyles. In short, study after study and test after test has revealed that sliders are a major ‘hashtag-fail’ in the web design world. They give users too many options, which makes it harder to make a choice.They lessen the importance of what really matters.They ignore a user’s need for control and self-paced reading.Moving objects are too hard to focus on.They look like advertisements so people ignore them.They force users to scroll to find the point of your website.They create excuses to use Flash (what?!). ![]() They create excuses for sparse content and thus, bad SEO.They slow down your site, which is bad for SEO.Here are the reasons why you would not want to use sliders on a website: In doing a Google search, you’ll come across many articles that argue against it, based on conversion tests. It’s like arguing about the direction the toilet paper should be facing. The question of whether to use a slider on a home page can get people really riled up.
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